Follow is a new short video social network.
When will Follow launch?Follow launches in 2025.
Why is Follow different?Follow doesn't maximize screen time at your expense but maximizes your potential for your benefit.
What is Follow about?Follow is a very broad social medium, but it is mainly focused on positivity and optimism.
What are the main themes on Follow?Research into the Blue Zones tells us that people need certain things in their life to live a happy, healthy, and socially connected life:
- An active social life
- Eating wisely
- Moving regularly
- Mindset
- Rest and slowing down
Is sustainability a theme as well?We are working with several universities and organizations to create a universal sustainability framework that we can algorithmically use.
What is TAO?TAO is our AI that optimizes your platform experience for your benefit. TAO stands for The Algorithm Optimizer and balances your content to align with what you need to live a good life.
What is The Equalizer?The Equalizer is a tool that gives users control over the algorithm, allowing them to decide what they want to see more or less of.
What are participatory videos?Follow takes the "active social life" theme seriously. Many videos are experiences you can join, either by direct invitation or based on your interests and data.
Isn't Follow just another social network eating up our time?Follow optimizes your well-being and brings people together, away from the screen.
What is your vision?To foster peace, happiness, self-worth & friendship across the planet.
What is your mission?To encourage and empower purpose-driven entrepreneurship to create a better future.
Why is this interesting for businesses?Follow creates a positive, purpose-driven ecosystem where brands can authentically share their best stories, fostering real connections with their audiences.
Aren’t advertisements bad?They don’t have to be. TAO applies the same framework to video advertisements as it does to other content, ensuring they align with people’s aspirations and lifestyles. This enhances user experience while maximizing customer lifetime value (CLV) for businesses.
Why are you building this?1. People find it difficult to live a healthy, happy, and socially active life.
2. On social networks, we have little control over our feeds, leading to excessive screen time and increasing loneliness.
3. We are experiencing a growing sense of disconnection due to digitalization and individualization.
4. Our planet is suffering from ecosystem depletion, biodiversity loss, environmental degradation, and climate change.
Why do people want this?People want to live happy, healthy, and socially connected lives on a clean and thriving planet, enabled by technology that makes this easier instead of harder.
What is the intended effect of Follow?Less time on screens. More time with friends having fun. Better life balance. Less loneliness. Developing long-term healthy habits. Greater awareness of personal and planetary well-being.
What is your goal for the coming decade?- More meaningful social connections.
- Healthier, happier people.
- A more optimistic global outlook.
- Measurable progress toward solving climate change.
- 1.5 billion people using Follow as their primary social network.