Follow FAQ

Question 1

What is Follow?

Accepted Answer

Follow is a new short video social network.

Question 2

When will Follow launch?

Accepted Answer

Follow launches in early 2026.

Question 3

Why is Follow different?

Accepted Answer

Follow doesn't maximize screen time but maximizes your quality of life.

Question 4

What is Follow about?

Accepted Answer

Follow is a very broad social medium, but it is mainly focused on positivity and optimism.

Question 5

What are the main themes on Follow?

Accepted Answer

Research into the Blue Zones tells us that people need certain things in their life to live a happy, healthy, and socially connected life: An active social life, Eating wisely, Moving regularly, Mindset, Rest and recovery, Helping others, Sustainability.

Question 6

What is TAO?

Accepted Answer

TAO is our AI that optimizes your platform experience for your benefit. TAO stands for The Algorithm Optimizer and balances your content to align with what you need to live a good life.

Question 7

What is The Equalizer?

Accepted Answer

The Equalizer is a tool that gives you control over the algorithm, allowing you to decide what you want to see more or less of.

Question 8

What are participatory videos?

Accepted Answer

Follow takes the "active social life" theme seriously. Many videos are experiences you can join, either by direct invitation or based on your interests and data.

Question 9

Isn't Follow just another social network eating up our time?

Accepted Answer

Follow optimizes your well-being and brings people together, away from the screen.

Question 10

What is your vision?

Accepted Answer

To foster peace, happiness, self-worth & friendship across the planet.

Question 11

What is your mission?

Accepted Answer

To encourage and empower purpose-driven entrepreneurship to create a better future.

Question 12

Why is this interesting for businesses?

Accepted Answer

Follow creates a positive, purpose-driven ecosystem where brands can authentically share their best stories, fostering real connections with their audiences.

Question 13

Aren't advertisements bad?

Accepted Answer

They don't have to be. TAO applies the same framework to video advertisements as it does to other content, ensuring they align with your aspirations and lifestyle. This enhances user experience while maximizing customer lifetime value (CLV) for businesses.

Question 14

Why are you building this?

Accepted Answer

1. People find it difficult to live a healthy, happy, and socially active life. 2. On social networks, we have little control over our feeds, leading to excessive screen time and increasing loneliness. 3. We are experiencing a growing sense of disconnection due to digitalization and individualization. 4. Our planet is suffering from ecosystem depletion, biodiversity loss, environmental degradation, and climate change.

Question 15

Why do people want this?

Accepted Answer

People want to live happy, healthy, and socially connected lives on a clean and thriving planet, enabled by technology that makes this easier instead of harder.

Question 16

What is the intended effect of Follow?

Accepted Answer

Less time on screens. More time with friends having fun. Better life balance. Less loneliness. Developing long-term healthy habits. Greater awareness of personal and planetary well-being.

Question 17

What is your goal for the coming decade?

Accepted Answer

More meaningful social connections. Healthier, happier people. A more optimistic outlook. Measurable progress toward solving climate change. 1.5 billion people using Follow as their primary social network.

Question 18

What payment methods are supported for crowdfunding?

Accepted Answer

Eyevestor uses Online Payment Platform (OPP), an external payment provider (similar to Mollie or Adyen). The easiest way to pay is via iDEAL. You can also choose to pay via bank transfer (SEPA) using your own banking app or online banking environment.

Question 19

Can I also invest as a business?

Accepted Answer

Absolutely — and it actually happens quite often. Simply create a user account on Eyevestor with your own details (you can use your business email address if you want). Make the investment and payment from your business bank account.

Question 20

What is the value of a certificate/eyecon?

Accepted Answer

The value of a share in Follow B.V. is set at €94.12 in this first funding round. This corresponds to the company's current valuation of €8 million pre-money. We work with a ratio of 50 certificates to 1 share in Follow B.V. This means the price of a certificate is €1.88.

Question 21

Are the certificates tradeable?

Accepted Answer

Certainly, but not immediately. Your investment is intended for the long term. From January 1, 2026, the marketplace opens. The marketplace works with a bulletin board function, meaning all certificate holders can offer or request certificates for sale.

Question 22

What is my risk when investing in Follow?

Accepted Answer

As with any investment in shares or certificates, there are risks. If the company's performance disappoints, dividend payments or value creation may be lower than expected or may not occur at all.

Question 23

What do I buy when I invest in Follow?

Accepted Answer

You buy certificates of shares in the company Follow. These certificates are issued by a trust office (STAK), which will hold the shares of Follow B.V.

Question 24

Why do I invest in STAK Follow (trust office) instead of Follow B.V.?

Accepted Answer

At Follow B.V., we're incredibly excited to welcome a growing group of people who believe in our mission and want to be part of building something meaningful. To keep everything well-organized and transparent for both our team and our investors, we've chosen to bring all new investors together under a trust structure.

Question 25

What is the expected return on my investment?

Accepted Answer

The expected return on investment is based on the growth of the company's value. While dividends could be an option in the future, we will always try to reinvest profits into solutions for people, planet, and society.

Frequently Asked Questions